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A Second Opinion with Senator Bill Frist, M.D.

Jul 18, 2022

Fay Rotenberg is the President and CEO of Firefly Health, a virtual-first primary care, behavioral health, and specialty care company that has launched a ‘care + coverage’ health plan offering to provide half-priced healthcare that is twice as good, clinically and emotionally. Fay brings extensive, dynamic experience as a Healthcare Founder, CEO, Venture Investor, and Developer.


You’ll want to listen to hear how Fay and Firefly are building what they’re calling a ‘virtual-first Kaiser Permanente’ – restructuring how care is delivered to solve for value, and then passing that value onto employers and patients.